23rd October 2008 - Mopar 'Puts the Brakes' on Brake Dust: New Product Helps Keep Wheels Like New

Mopar(R), Chrysler LLC's original equipment parts manufacturer and supplier, has introduced a new product designed to protect wheel surfaces from unsightly brake dust and its damaging effects. Labeled Brake Dust Inhibitor, the product leaves an invisible barrier that repels up to 60% of brake dust, and reduces the need for harsh chemical cleaners often used to remove contaminants.

But why be concerned about brake dust? In addition to being unsightly, brake dust can be destructive. Composed of tiny bits of metal filings and brake pad adhesive, the dust mixture becomes acidic through oxidation, a process stimulated by road salt in northern climates and air salt in coastal regions. This can lead to serious etching on the wheel surface. And many wheel cleaners contain harsh chemicals that can further corrode wheel surfaces. The result can be pitted and damaged surfaces that allow brake dust, dirt and oil to quickly adhere to the wheel, causing damaging effects that can range from tiny black pits to severe discoloration and worse.

Using a unique, non-toxic mixture, Mopar's Brake Dust Inhibitor offers superior protection against these harmful brake particles, as well as dust, dirt, oil, winter chemicals such as magnesium chloride (often used for snow melting) and road salt, all elements that cause degeneration over time. Unlike some aftermarket products, Brake Dust Inhibitor is easily applied in a spray mist that provides a generous coating that remains on the wheels for up to a year, even through multiple car washes. For maximum protection, reapplication is suggested every three to six months. Mopar Brake Dust Inhibitor also eliminates the need for scrubbing, polishing and the use of harsh cleaners. Dirty wheels treated with Brake Dust Inhibitor can be cleaned quickly and easily with soap and water, or a damp cloth.

For additional information on Mopar's Brake Dust Inhibitor, as well as other Authentic Performance parts and vehicle care products by Mopar, see your nearest Dodge, Chrysler or Jeep dealer.

Source: Mopar Press Release