9th
February 2009 -
Raybestos™ Chassis Brand Unveiled
Affinia Global Brake & Chassis Re-brands
Spicer® Chassis as Raybestos™ Chassis
Affinia
Global Brake & Chassis officially announced the re-branding of its
Spicer® Chassis parts under the Raybestos™ name during an unveiling
event at partner Joe Gibbs Racing. Raybestos Chassis features redesigned
packaging, continued superior coverage of aftermarket SKUs and a
bolstering of its already industry-leading warranty to include coverage
of labor costs on callbacks.
“Raybestos is one of
the most recognized and respected names in racing and the automotive
aftermarket,” said Josh Russell, Vice President of Marketing for
Affinia’s Global Brake & Chassis Group, whose operations manufacture
Raybestos brand chassis parts and Raybestos® brand brakes. “Our chassis
parts have been a longtime leader in state-of-the-art design and
performance and these critical components, now available under the
Raybestos brand name, will continue to provide unparalleled stability
for vehicles on and off the track.”
Raybestos Chassis parts not only provide superior performance under some
of the most rigorous racing demands, but tie rod ends, ball joints,
idler arms and alignment products for both domestic and foreign name
plate vehicles also run circles around the aftermarket competition.
Affinia’s Global Brake & Chassis Group offers more than 7,500 chassis
SKUs, about 2,000 more SKUs than its largest competitor, and has more
than 550 exclusive parts for some of the most popular vehicle models on
the road today, including chassis parts for the 2005-2007 Ford Mustang,
2007-2009 Toyota Camry and the 2004-2009 Chevy Malibu.
Affinia’s Global Brake & Chassis Group is so confident in the
performance of its Raybestos Chassis parts that it offers the industry’s
only guarantee on parts and installation costs associated with
callbacks.
Raybestos Chassis ball joints and tie rods are designed and engineered
with Advanced Technology® materials, featuring friction-reducing
synthetic composites that help reduce instances of metal-on-metal
contact and, as a result, require less maintenance.
“Without proper lubrication, joints exhibit the effects of wear much
faster and can negatively affect a vehicle’s performance,” said Terry
Heffelfinger, Director, Product Engineering, Research & Development and
Quality for Affinia Global Brake and Chassis. “Our Advanced Technology
Chassis parts have smooth finishes that slide easier and provide a
longer product life with less maintenance than competing parts while
continuing to provide superior performance and reliability.”
The low-friction chassis part designs that meet NASCAR teams’ rigorous
demands for superior performance on the track have carried over to the
aftermarket.
“We’ve taken the same technology, engineering and knowledge we have
gained from countless hours of testing under strenuous racing conditions
and applied that to our parts that keep countless vehicles on the road
each day,” said Jeff Repaal, Director of Steering/Suspension and Product
Development for Affinia Global Brake & Chassis Group. “If we can take a
Raybestos brand ball joint and run it under race conditions for 2,000
miles with no end play, you can imagine what that strength and
durability will mean for the performance of these parts off the track
under normal, everyday driving conditions.”
Raybestos™ brand Chassis parts are produced by member companies in the
Affinia Global Brake & Chassis Group, the leading manufacturer of
chassis parts for the transportation industry. Including everything from
ball joints to tie rods, idler arms and sway bar links, Raybestos
Chassis parts are the choice of NASCAR’s Joe Gibbs Racing, and are used
in competition on every JGR race car.
Affinia Group Inc. is
a global leader in the on and off-highway replacement products and
service industry. In North America the Affinia family of brands includes
Wix® filters, Raybestos®, AIMCO® and BrakePro® brake products, and
McQuay-Norris® and Raybestos™ Chassis parts. South American and European
brands include Nakata®, Filtron®, Urba® and Quinton Hazell®
Source: Affinia Group Press Release