5th
August 2009 - FRAS-LE Begins
Selling Brake Pads Throughout North American Market
FRAS-LE has launched the
sale of its new line of brake pads this month in the North American
market, where it already leads the sales of brake blocks.
The line of brake pads for the Aftermarket
consists of four different products with formulations developed
specifically for each application. The new brake pads are manufactured
under the Positive Molding Technology, which results in better-compacted
friction materials, improved homogeneity and standardization of the
parts produced, and in benefits and quality for the end consumer.
Adhering to the company’s environmentally responsible guidelines, each
line consists of asbestos-free raw-materials.
FRAS-LE believes in the growth potential of
the automotive segment of the North American market. “We think there are
plenty of opportunities for the FRAS-LE brand in the United States. We
came here to offer an alternative in terms of quality and productivity
capable of exceeding the expectations of consumers in relation to the
products that already exist in that market,” says Daniel Randon, CEO and
Investor Relations Director of FRAS-LE.
One of the leading manufacturers of friction
materials in the world, FRAS-LE also has its own world-class Research
and Development Center. The line of pads being sold in the United States
result from large investments made in engineering, machinery, training,
and sales.
| ▫ |
Street Master
is the economical solution for high performance and
durability. Its formulation provides excellent drivability
and silent braking action. |
| ▫ |
Magnum Pro
provides ultra-smooth braking action, advanced technology
for low noise and vibration levels, and Wheel-Klean
technology for minimum dust levels. |
| ▫ |
Ceramaxx
features FRAS-LE’s premium ceramic formulation, which
utilizes a superior selection of materials and the most
advanced engineering technology for maximum noise control
and original equipment performance. Ultra-low dust levels
are the benefit of FRAS-LE’s Wheel-Klean technology. |
| ▫ |
Extreme
Service is extremely efficient under the most diversified
braking conditions. This line is the best choice for
fleets, thanks to its remarkable and safe performance,
prolonged life of the brake disc and pads, and special
resistance to fade |
FRAS-LE, certified in ISO
9001, ISO 14000 and ISO TS 16949, also has one of the best-equipped
Research & Development Centers in the world. FRAS-LE manufactures over
9,000 part numbers including Heavy Duty Brake Linings, Light Brake
Linings, Brake Pads, Clutch Facings, Motorcycle Brake Shoes and Pads,
Molded and Woven Brake Linings, Brake Shoes for Railway and Subway and
Universal Flat Sheets.
With plants in Brazil,
China and the United States, distribution centers in Argentina and
Europe, and commercial offices in the United States, Chile, Europe,
Mexico, the United Arab Emirates, Africa and China, FRAS-LE keeps a
well-structured team to serve its customers in more than 80 countries on
five continents. More information about FRAS-LE can be found at
http://www.fras-le.com/northamericanpads.
Source:
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